The third possible penalty for buying views is having a flag placed on your account. YouTube has since changed their algorithm to a more sophisticated, active version, but that doesn’t change that it’s still there. That’s why views used to get stuck at 301+: they were performing an audit on your views and removing fakes from the total. YouTube has a rather complex algorithm that determines whether a view is legitimate or not. Number two is that the views can disappear. Of course, it often doesn’t help you either, but I’ll get more into that later. Number one is the least detrimental, and that’s “absolutely nothing.” In many cases, buying views doesn’t hurt you at all. There are several possible things that can happen if you buy views in a way that YouTube doesn’t sanction. If it were so easy, it would be a world full of conflict and aggressive takedowns, and no one wants that, least of all Google themselves.

That opens the door to negative SEO, where a competitor’s channel buys millions of views for your videos to get you flagged and get your account blocked. It’s no different than third party sellers, except money doesn’t go to Google in those cases, so they’re not very fond of it.Īt the same time, they can’t penalize you too hard when false views are detected. You can run ads through Google-sponsored systems with a PPC model, and you get views out of it. The thing is, Google and YouTube have an incentive to allow view purchasing.

They have a whole range of different business models, but it all comes down to one thing spending money to get more views.

On the other hand, you have a thriving system of sellers on sites around the web, ranging from the Google-sponsored TrueView to a host of different merchants on Black Hat World. They don’t state what the penalty is, however, just that you need to do your due diligence. On one hand, YouTube’s terms of service directly states that buying views “directly from third-party websites” is not allowed. There are a lot of conflicting reports online. Buying views on YouTube is a strange ecosystem.

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